I've been thinking how come commercials are entertaining for only a split second. I could watch reruns of commercials from other countries and still be amused by their novelty, but not here.
And perhaps the designers are getting overburdened with trying to come out with new concepts and ideas for product commercials. Or maybe product companies are too narrow minded.
Whatever the cause, perhaps advertising companies should have a pool of freelance brain stormers. After all, there are probably lots of untapped creativity being unleashed in the world. Just not in the right sector.
The way I'm thinking is, the advertising company notifies its pool of a product, and the target market, but not too specific information, just to protect confidentiality and all that. If the freelancer is interested, he/she/it just applies and receives more info about the product, and each idea submitted and vetted to be a good idea gets cash, and the idea chosen gets more cash.
Simple, and easy way of making money, don't you think.
