Saturday, February 12, 2011

call centre of the future

Imagine you have a problem with your phone bill. (Most singaporeans wouldn't find that hard to imagine.) Or you have a technical problem with your phone or cable or internet.

So, like any other normal being, you call in and send a plea for help. You have a deadline to meet and need to go online to submit the assignment. Or you have an important conference call coming soon. Or you just can't understand the bill.

But you have no clue what the person on the other end is speaking. What wire? What port? Which part of the bill? I don't have that page.

Sometimes it seems so frustrating and you want to see the same thing that the other person is looking at. Perhaps, in the near future you might.

After all, mobile operators offer television and/or internet services, isn't it about time they came out with innovative after-sales service as well?

You have a dispute about the bill. You call in using skype on your office computer. A window opens and a live video conference is done via your built-in webcam. You see a man dressed neatly in a long sleeve shirt and pants. Or a hoodie, shirt and jeans. Doesn't really care as long as he gets the job done right? And he does.
He stands in a small room with a pedestal in front of him, and a touchscreen. You see the bill appear magnified on a screen behind him, and now you can see which part of the bill he is referring to.

If it's a technical problem, you can see which part of the modem he is referring to. Or which port you are supposed to plug in your cable.

Now, wouldn't that be something. A bit csi. A bit high tech. A bit customer service. A bit not cost effective. Or is it? Would this increase or decrease overheads?
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